Skip to content

Tip of HBR

12 abril, 2010

Turn a Flaw into a Distinguishing Feature
A hotel with no AC, mosquito-filled rooms, and no room service might appear to be flawed — unless the hotel is an eco-tourism destination. Then those flaws become part of the “eco” experience. Many successful products and services sacrifice one feature (performance or style) in the name of another (simplicity, affordability, or convenience). Many customers appreciate these trade-offs. Next time you are worried about your product’s flaw, think about how that imperfection can be transformed into a distinguishing feature. Find customers who appreciate what they get because of that flaw: low cost, an easy-to-use product, or a unique experience.
Today’s Management Tip was adapted from “Featuring the Flaw” by Scott Anthony.

Anuncios
No comments yet

Responder

Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Cerrar sesión /  Cambiar )

Google+ photo

Estás comentando usando tu cuenta de Google+. Cerrar sesión /  Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión /  Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión /  Cambiar )

w

Conectando a %s

A %d blogueros les gusta esto: